Abstract: Is Xiaomi’s product selling for over 800,000 yuan too ambitious? Lei Jun speaks up. Lei Jun responds by saying: “Some may argue that our cars are priced at 800,000 yuan, suggesting that Xiaomi has become too ambitious. However, when we develop a product, we only consider whether it is good enough, whether it is worth the price, and whether it exceeds everyone’s expectations?” The reason for creating such a powerful driving machine like the Ultra is because Xiaomi aims to craft the ultimate Dream Car for those who yearn for peak performance, those who desire a fulfilling life, and those who aspire to transcend ordinary living.
