November 2025

Meituan Instashopping 618: Liquor Sales Surge

During the first 12 hours of Meituan Instashopping’s 618 promotion, baijiu sales exceeded 300 million yuan, marking a year-on-year increase of over 200 times. Approximately 230,000 users reserved the 1499 Yuan Feitian Moutai. The traditional off-season for baijiu has been revitalized by the instant retail model, shifting consumer demand from planned stockpiling to immediate enjoyment. […]

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